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Give me your handbag – and I’ll find your story secrets
A handbag (or manbag) is the ultimate private space. And that makes it juicy territory for story hunting. What’s in your bag right now? What stories does it hold, hide or hint at? Are there secrets...
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Butterfly readers: 20 ways to make people read your website
Who reads websites? No one. Not any more. Online reading must be simple because: You inhale information. You rarely swoon or stay. You’re either a seeker or skimmer. You flit about like a...
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Story time can be short, sharp and dangerous
Ernest Hemingway was famous for his short, terse and minimalist style of writing. He got straight to the point. This is best demonstrated by his famous six word story. For those of you who are...
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5 snap decisions made before deleting emails
[SEND]. It’s gone. Work done. But hang on, will it make it through or die on the frontline? Think about it. How do you determine what emails you’ll read … or delete? Most of you at least check...
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Editing clips: Ellipsis
Meet three important dots: the ellipsis points. They’re the three dots you see in a few different places – part way through a sentence, in the middle of a sentence … or sometimes at the end like this...
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Baking your daily bread: with a promise
It’s the simple things in life. Walking in the rain, eating fairy bread and crunching autumn leaves under your feet. They’re the things that can make your day and colour your memories. And of...
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Shirtsleeve English: copywriting that rolls down the page
Some words are ear words [best heard], while others are eye words [best seen]. Copywriting that is compelling and conversational melds the two frontiers of ear and eye; having been written to...
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Spellbinding words written to the farmer in us all
It’s rare that your breath’s taken away these days. Very rare indeed. You harden up fast. Few things crack the shell. But not last week. For two spellbinding minutes I was breathless. Captivated...
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4 little known people who affect your writing
People leave scars on you. Some are painful, deep and lasting. Others are less so and polish out over time. My fourth grade teacher left one that’s stayed with me, but thankfully did no lasting...
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